Fashion fair concealer makeup12/30/2023 ![]() in the '70s or '80s and they'll tell you - Fashion Fair was basically it. It's a lightweight, full-coverage liquid concealer and provides a lasting transformation for the under-eye area for up 30 hours. Super Stay Active Wear Concealer is another excellent option. For a brightening effect, use a concealer color that’s one to two shades lighter. But ask any Black person living in the U.S. This best under-eye concealer makes on-the-go beauty super-easy. Fashion Fair has been a master of makeup undertones and highly pigmented color. Fashion Fair has relaunched with a new innovative, vegan makeup and skincare line for diverse skin tones. We're now living in a post-Fenty Beauty era, where having a foundation shade range that includes the very melanin-rich is very much a pre-requisite if you want to launch a line to much fanfare instead of much vilification. For over 50 years, Fashion Fair has been a master of makeup undertones and highly pigmented color. "Their Burgundy Berry - or a similar name - was best for dark-skinned girls like me," Gloria Hobbins, a New Jersey-based travel advisor tells me when I ask her about her experience with the brand in the '70s and '80s. It was, for a long time, one of the few brands Black women could rely on to have shades to match their rich skin tones. Johnson, who was also the cofounder of Johnson publishing company, the firm that put out Ebony and Jet magazines, tapped now-legendary Black celebrities like Pat Cleveland and Aretha Franklin as faces of the brand back in its heyday. Fashion Fair, the cosmetics brand created in 1973 by the late great businesswoman (and glamourpuss) Eunice Johnson, was initially conceived to give Black women actual makeup options that suited their skin tones back in a time when folks said they couldn't find a foundation or blush in their shade - and meant it. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides).Call it a comeback, because that's what it is. Sam’s Tip: Select a shade 1-2 lighter than your skin tone and tap onto the high points of the face, and areas you want to brighten, like the cheekbones, eyelids, tip of the nose and Cupid’s bow.Įthylhexyl Palmitate, Mica, Octyldodecanol, Propylene Glycol Laurate, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire de Candelilla, Tribehenin, C12-15 Alkyl Ethylhexanoate, Silica, Oryza Sativa (Rice) Bran Cera/Wax, Boron Nitride, Cetyl Palmitate, Lecithin, Caprylyl Glycol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Glycine Soja(Soybean) Oil, Tocopherol, Ascorbyl Palmitate, Aloe Barbadensis Leaf Extract. Using your fingertip or a small concealer brush, gently dab and tap the product under the eyes and areas where you want to even discoloration.Swipe onto areas where you want to add depth, warmth and dimension: Below your cheekbones, along your jawline, along the hairline, sides of your forehead and along the sides of your nose.Choose a shade 2–3 times darker than your skin tone, depending on the depth of contour you prefer.Set with FF Iconic Pressed Powder for a full-coverage finish.Non-drying formula leaves skin with a smooth, matte finish. ![]() Unique package contains a trio of shades that can be blended for customized coverage. Set with FF Set It Loose Powder for a translucent, oil-free finish. Product details Cover blemishes, dark circles and discolorations with this sensitive skin-friendly críme concealer.For medium to full coverage, swipe 2-3 times onto the skin and blend foundation using the Fashion Fair Foundation Brush.For sheer to medium coverage, swipe once or dab onto the skin, and gently use your fingertips to pat and blend outward. ![]()
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